Brand
The Wolf x group brand.
The logo, colours, type, photography and voice that make Wolf x group recognisable, and how to use them well.
01 Essence
A holding company that thinks in decades.
Wolf x group holds and builds businesses over long horizons. The identity is drawn the same way: few elements, exact proportions, nothing added for effect.
Discipline
Decisions follow criteria set in advance, not momentum.
Discretion
We speak when there is something to say. The work stays with the people it concerns.
Durability
We build for the next owner as much as the current one.
Alignment
Our capital moves with the companies we hold, on their timeline.
02 Logo
One mark, drawn once.
W and G are joined by an X whose long stroke falls below the baseline. The mark is supplied, never redrawn: use the files below.
Clear space and minimum size
Keep a margin of X on every side, where X is half the cap height. Below the minimum sizes, switch from the lockup to the monogram.
03 Colour
Midnight carries the brand.
Two inks come from the logo, Midnight and Slate. The rest are surfaces and one accent. Select a colour to copy its HEX value.
A typical layout: mostly Midnight and light surfaces, Slate for detail, Champagne used sparingly.
04 Typography
One typeface, three registers.
Inter carries everything: very light at display sizes for what is said, regular for how it is explained, and small tracked capitals for labels and figures.
- Display · 200Patient capital.Headlines, tight tracking (−5%), set large.
- Heading · 300Precise judgement.Section and card titles, tracking −2.5%.
- Text · 400Wolf x group holds and builds businesses over long horizons, with capital that moves on the companies' timeline.Body from 17 px, leads at 19 to 23 px.
- Label · 500Investments · Consulting · Asia–EuropeUppercase, tracked +14%, tabular figures.
05 Photography
Light at the edge of the day.
Photographs are cinematic and quiet: blue hour or dusk, real scale, few people and never a face we would have to explain. Every image sits under Midnight so that type always reads.
- Light
- Blue hour, dusk or dawn; warm practical light against Midnight.
- Grade
- Navy, graphite and steel; champagne and amber only as highlights.
- Overlay
- Heroes at 62% brightness with a Midnight veil; all other images at 80%.
- Never
- Logos, readable text, identifiable people or oversaturated colour.
06 Motion
Motion settles. Nothing bounces.
One curve and three speeds. Movement starts with intent and comes to rest without overshoot.
cubic-bezier(.2, .7, .1, 1)
- 240 msHover, focus and small changes
- 480 msPanels, swaps and state
- 960 msSignature moments: the intro and chapter reveals
07 Voice
Say less, precisely.
Measured, specific, quietly confident. Plain verbs. Figures only when they are sourced. No superlatives.
We say
We hold for the long term.
Our capital is patient. Our decisions are deliberate.
We work with management, on their timeline.
We don't say
The world's leading investment powerhouse.
Unlock explosive growth today.
We disrupt everything we touch.
08 Downloads
Every file, in every format.
SVG for screens and print, PNG with a transparent background, JPG on its ground and PDF for print. Or take the complete kit as one file.
Logo
Use the lockup wherever there is room for it. Transparent files sit on any approved ground; JPG files come on their own.
Monogram
For small spaces, stamps and anywhere the lockup would fall below 140 px.
Profile pictures
Circles for profile photos, squares for platforms that crop their own.
Social covers
Header images sized for each network. Keep the lockup centred; platforms crop the edges.
Everything else is in the brand guidelines.
Construction drawings, colour pairs and applications in context, with the full rationale behind each rule.
Open the brand guidelines Press and media